The LABA Board of Directors serves as governing board of the Association. The board determines the direction of LABA’s committees and events. The board conducts the affairs in accordance with the by-laws and policies. The board of directors is an elected group of leaders who work to protect the integrity of our membership, our programs and the values of the home building industry.
![](https://www.labaonline.com/wp-content/uploads/2021/09/Goodman-Alex-2018-200x300.jpg)
Alex Goodman
Wisconsin Building Supply
LABA President
![](https://www.labaonline.com/wp-content/uploads/2020/08/Coleman-Dave-2019-Website-re-resize-200x300.jpg)
Dave Coleman
Coleman Custom Homes
Vice President
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Jeremy Reed
Habitat for Humanity – La Crosse Area
Secretary/Treasurer
![](https://www.labaonline.com/wp-content/uploads/2019/04/Werner-Dallas-2018-web-200x300.jpg)
Dallas Werner
First American Roofing & Siding
Past President
![](https://www.labaonline.com/wp-content/uploads/2021/10/Knadle-Luke-225x300.jpg)
Luke Knadle
River City Ready Mix
Board Member
![](https://www.labaonline.com/wp-content/uploads/2020/08/MasterCraft-Jason-Etrheim-web-resize-211x300.jpg)
Jason Ethreim
MasterCraft Homes, Inc.
Board Member
![](https://www.labaonline.com/wp-content/uploads/2023/11/John-Mazzola-205x300.jpg)
John Mazzola
Mazzola Construction & Consulting
Board Member
![](https://www.labaonline.com/wp-content/uploads/2022/10/Nick-Balduzzi-staff-pic-273x300.jpg)
Nick Balduzzi
Balduzzi Lumber Co.
Board Member
![](https://www.labaonline.com/wp-content/uploads/2024/01/Lamprecht-Andrew-2020-smaller-225x300.jpg)
Andrew Lamprecht
La Crosse Truck Center Ford
Board Member
STAFF
![](https://www.labaonline.com/wp-content/uploads/2023/08/Untitled-design-21-250x300.png)
Tena Bailey
Executive Officer
![](https://www.labaonline.com/wp-content/uploads/2024/01/Kaylee-Sweisford-LABA-website-headshot-250x300.png)
Kaylee Sweisford
Administrative Assistant
![](https://www.labaonline.com/wp-content/uploads/2024/04/Christina-Mehrkens-250x300.png)
Christina Mehrkens
Executive Assistant
![](https://www.labaonline.com/wp-content/uploads/2023/08/Untitled-design-22-250x300.png)
Jonathan Heinz
Maintenance
NATIONAL DIRECTORS (NAHB)
Jon Olson
Jon Olson Construction, Inc.
NAHB Director
Tom Thompson
T.N. Thompson Enterprises
NAHB Director (life)
Kraig Lassig
Lautz Lassig Custom Builders
NAHB Director
STATE DIRECTORS (WBA)
Jon Olson
Jon Olson Construction, Inc.
WBA Director (life)
Tom Thompson
T.N. Thompson Enterprises
WBA Director (life)
Kraig Lassig
Lautz Lassig Custom Builders
NAHB Director
Jeremy Reed
Habitat for Humanity – La Crosse Area
WBA Director
Jody Swenson
Knight Barry Title United LLC
WBA Director
Mark Etrheim
Mastercraft Homes, Inc.
WBA Director (life)
John Lautz
Lautz Custom Builders
WBA Director (Honorary)