Parade of Homes

What you need to know:

Welcome to the La Crosse Area Builders Association Parade of Homes.

The 2021 Parade of Homes

 In-Person (Virtual Starts August 31, 2021)

August 19-22 2021

Thursday, August 19          5 p.m. – 8 p.m.

Friday, August 20              5 p.m. – 8 p.m.

Saturday, August 21         10 a.m. – 5 p.m.
Sunday, August 22           10 a.m. – 5 p.m.

Ticket Pricing 

$10 pre-sale/at door

Limited to children 16 and older. Please do not bring children under 16 to the homes.  Thank you for your cooperation.

Visit as many of the Parade Homes as you wish – you are allowed to visit each home once. Your ticket will be punched at each home. You will also receive a BONUS look so you can go back and view one home a second time.


Parade of Homes Mission

  • Member builders can show off their talent and speak with attendees in person.
  • The public can see what is current in the market for housing and design, showcasing the work of our associate members.
  • We raise money so the association can advocate for the building industry and help our builders offer safe and affordable housing. We can also continue the philanthropic side of the association (Building Careers/Tools for Schools, Western Technical College scholarships, etc.)


We are excited to offer homes for your in-person review. The homeowners are allowing the public to enter their homes to view their beautiful construction and design. The virtual tours will go live after the in-person tour and will feature two additional homes – nine homes in total showcased in a virtual self-guided tour.

2021 Parade Homes and Builders
Virtual Parade of Homes 2020

2020 Parade of Home People's Choice

Congratulations to the winner of the 2020 Parade of Homes People’s Choice is MasterCraft Homes – Home #3! 

Honorable mentions: Coleman Custom Homes with Home #6 and Lautz Lassig Custom Builders with Home #4

One of the highest honors a LABA Builder Member can receive is to have his or her Parade entry named “People’s Choice” and you have the power to make that happen!

Provide your information so you have an opportunity to win special prizes!

You can also decide to give your email information so we can make sure you are on our emailing list to receive notification of upcoming Parades as well as the LABA Home Show held at the Onalaska Omni Center March 2022.

People’s Choice

Parade of Homes Coulee Region Living

Check out the Parade of Homes Coulee Region Living magazine featured in and created by the Coulee Region Women’s magazine!

View Magazine

Guidelines for In-Person Parade of Homes Tours

Our #1 priority is to provide a safe environment for our attendees, homeowners, volunteers and staff.

  • Please remember that families live in the Parade Homes. The pieces of furniture are not staged but are their personal items. Please do not handle items in the home.


  • Shoe coverings or socks are required inside each home. You can pick up a pair of shoe coverings at the first home you visit. Please keep these with you for the duration of the Parade of Homes and use them at each home that you tour.


  • The minimum age of attendees is 16.

2021 Parade of Homes Sponsors

Major Sponsors:

Altra Credit Union Logo

Media Sponsor:

Photo/Virtual Tour Sponsor:

People’s Choice Prize Sponsor:

Online Ads:

Ticket Sponsors:

Shoe Cover Sponsor:

Awards Sponsor: